Crowdfunding 101

What is crowdfunding?

This is Stetson University's official crowdfunding platform, where the entire Hatter community can connect with donors and fundraise for student organizations, creative project, and more.

Every dollar raised through crowdfunding goes directly the project. Projects are evaluated on a case by case basis, and the Annual Giving team is here to help!

Solicitation and Strategy

The Annual Giving team will solicit members of the Hatter community on behalf of the organization by email. In addition to this, you and your team will need to continuously push your crowdfunding page. We have outlined advice and sample text below. Social media can be extremely powerful in spreading the message about your project. Post updates throughout the fundraiser time period: announcing your project, updating your audience on progress, and thanking donors once a campaign has ended.

Example Social Media Post

  • "Join us in your [Your Fundraiser] to support________. We have a goal of [$$] to reach by [Project deadline]"
  • "We are almost there! We've raised [$$] towards our goal of [$$]. Show your support by making a gift today!"
  • "Your support means so much to [club, organizations name]. Your gift means [briefly explain how a donors gift will impact you]"

  • "Thank you all for being part of our crowdfunding campaign! We are so inspired by your generosity. We raised [$$] which will help provide...."

Stewardship

    If you are interested in sending a follow up thank you email or note, the Annual Giving team will work with you on this process.

    Project Specifications

    If your fundraising project meets the following criteria, your project is perfect for crowdfunding!

    • Fundraiser length - 7 to 14 days
    • A project team of three to five people
    • A project lead to be in contact with the Annual Giving team

    In addition to these, the following will increase your campaign success: a list of all members in the organization, a logo photo (300 x 300 pixels), a cover photo (1500 x 500 pixels), and a one to three minute testimonial video.

    If you're ready to start the process, apply here!